In collaboration with luxury comms agency HWE, Dawn has been the brand architect behind Ryenn’s Eyes, creating it from scratch with a 360 highly magnetic brand world, designed to build traction with the style crowd, generate buzz from the get-go and drive all elements of the go-to-market strategy.

A creatively inspiring brand positioning of BEATNIK CHIC, an exciting new space in contemporary jewellery style for product designers, agency and consumers alike

A meticulously synchronised phased go-to-market strategy spanning targeting, range planning, pricing, benchmarking, distribution, 360 communications

Name generation + working with legal during trademarking process

• Collaborations with exciting artists, featuring a launch partnership with Quentin Jones

• Development of a highly distinctive aesthetic and style handwriting + an identifiable tone of voice and copy style