We are enormously proud of the work we’ve done as part of Edrington’s Highland Park brand team over the past 3 years through which our thinking has been the driver behind bold brand transformation and exciting category renovation.
Together with MA Agency, inspired by the brand’s unique Orkney provenance, we have passionately and painstakingly created a new and exciting DIFFERENT BY NATURE brand platform with a wonderfully differentiated brand world across all brand touchpoints and media channels.
And the great thing is that - with so much new potential - the journey continues across new segments, products and stories….