Who we are
Growth Strategists
Gone Shopping is a brand consultancy specialising in inspired brand platforms, transformational insights & game-changing growth strategies for brands in the luxury, fashion and lifestyle space.
What we offer
Thinking that Raises the Bar
We do the thinking pieces of the process that form the foundations for great executions.
We build thinking that pushes frontiers.
We blend strategic and creative skills to produce strategy that is already one step into creative solution.
We build stories and narratives from a refreshing and inspiring perspective.
We inject magic into brands and their communications through the power of imagination & magnetic ideas.
We solve problems and we generate growth.
Dawn Coulter
Project Leadership
Dawn Coulter is Founder and Chief Strategist of Gone Shopping.
She is an inspiring, game-changing thinker and leader, who combines big agency strategic rigour and confidence with luxury/ fashion expertise and sensibility. A passionate communications expert, she has a track-record of outstanding strategic and creative work across the budget spectrum and client mix. She is adept at integrating within client or agency teams and cultures.
Within a career in global planning in major advertising agencies as the strategic lead on drive accounts, she spent 8 years in Milan as Planning Director of McCann Italy, championing planning culture in both the agency and the market, establishing the office as a McCann excellence hub, building local expertise and training Italian planners from scratch, and co founding the agency’s luxury offering which she later rolled out to other luxury markets.
Testimonials
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Dawn transforms business with inspirational brand visioning and concrete action plans
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Super smart, unbelievably diligent, an enormous asset and great fun to work with
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The work that Dawn completed on our brand positioning and strategy has been a platform and catalyst for growth. Dawn has an incisive ability to understand the issues impacting a brand and to create and articulate a way forward.
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Magnum wouldn’t be the brand it is today without Dawn’s inspiring take on pleasure
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Working with Dawn has been absolutely transformative for our whisky portfolio and brand. We brought her into Highland Park to help us elevate our positioning into the new generation luxury space, and she delivered far beyond expectations. Simply put, she has been invaluable — and I could not recommend her more highly.