As priorities shift and mental health takes a bigger and bigger toll in an ever tougher world, luxury evolves and takes on new meanings and forms. Brands and concepts like MEYA represent important innovations in modern lifestyle and coping mechanisms. Involved since its inception, responsible for brand and image creation and marketing, we have an active stake in the business and board involvement.

Designed to integrate life coaching within music-powered meditation, MEYA represents the next step in a daily mindfulness regimen and a new horizon for the power of music at clubs and festivals.

Targeted at the style crowd, leveraging distinctive luxury codes and cues, we’ve put in place an efficiency driven launch recruitment programme of PR, influencers, SEO, paid digital and social, backed up by a CRM campaign and collaborations.