Strategy
DARING LAUNCH POSITIONING STRATEGY
DISRUPTION
New challenger brands have the freedom to do what traditional brands can only dream of
Sharing the same geology as the French champagne region, Nyetimber came to us with a vision to create a world class sparkling wine from England. As part of a dream team, we were tasked with creating a brand positioning every bit as ambitious as the vision, as passionate as the business culture and as impressive as the team.
The brand has gone on to achieve major industry recognition, prestigious distribution and consumer respect.