When a new growth opportunity arrived in the form of Nicky Hilton for MYKA personalised jewellery brand, we were brought in to help explore and optimise the full potential of the partnership.
Designing an inspiring process to nurture relationship between both parties, we drove a journey that was both fast and fun. Within 6 months, we landed on a brand positioning of joy & connection that carved out a unique space in contemporary jewellery; we developed a narrative that both celebrated Nicky’s passion for jewellery design as well as inspired with her street-smart entrepreneurialism; we drove an innovation pipeline that breathed fresh energy into MYKA’s design & technical skillsets; we orchestrated a brand world & comms platform; we managed the development of new design assets, a NYC & LA launch, vibrant new social campaign and website makeover.