We have worked with Diageo’s consumer planning team over a long period of time across a wide range of topics, sectors and brands. Casting highly engaged respondents from our unique panel of UHNW consumers, we have run special research projects to provide inside perspective and input to enrich brave new Diageo ideas and initiatives. Tapping into our extensive luxury knowledge bank, we’ve produced directional trend studies and forecasts; strategic perspectives on the luxury spirits consumer and their relationship with the category; and overviews on how the category operates within the broader context of luxury. Working across a range of drinks sectors, we’ve conducted deep dives on a broad range of competitive brands.