France is the leading home of luxury with the prestige of chic Paris at its core. Façonnable is a brand that - whilst proudly French - has a very different slant on its provenance at its core : that of the French Riviera and lifestyle.

We were tasked with refreshing the brand soul to build desire and differentiate the brand amidst a market of style lookalikes. By creating a rich tapestry of Riviera images and stories, we were able to re-ignite the brand narrative and create an ownable platform that sets it and its communications apart.