Strategy, Communications
STRUCTURING OF BRITISH STYLE BRAND - VISIONING, POSITIONING, PORTFOLIO STRATEGY & LONG TERM GROWTH PLANNING
SCALE
Accessible Luxury is built on creating a new value equation able to blend aspirational brand desire with an inclusive price architecture. Getting the balance right takes meticulous attention to detail, razor sharp price engineering, and inspired brand development.
We have worked with Hackett over different stages of growth across brand definition, consumer profiling, growth visioning, price benchmarking, range architecture and sub brand planning. The resulting 3 tiered brand model - Hackett Saville Row, Hackett London and HKT- makes the unique wit and style of the Hackett brand relevant and available to different generations, income levels and style signatures.