We have created a global panel of alphas who represent individuals at the top of their game. We don’t “recruit”. Our approach is all about casting and inviting the right sub section to be part of a meaningful Intelligence Initiative. We don’t fly around the world to do old school interviews. We employ smart strategic thinkers to engage each alpha in interesting conversations about issues and categories that matter to them. We create methodologies that work with their busy schedules. We get results by treating them as experts. We generate insights that make the difference.

Credit Suisse tasked us to explore the dreams and aspirations of UHNWs and pinpoint where media fits within that in support of their new comms platform. The project involved interviewing over 100 top tier consumers in key global markets to uncover points of ultimate resonance. Work then extended to test how well advertising executions inspired and engaged at a deep level.